The Itsy Bitsy Collection was conjured up due to my love affair with all things tiny and miniature. The people that know me in person, know that anything that comes in tiny form, in my eyes instantly becomes cuter and more interesting.
I have the same views in regards to jewellery, I prefer understated pieces that make people look twice at that little bit of shine hanging from your neck, or that tiny detail only you as the wearer knows about until someone takes a closer look. Larger more statement pieces are great sure, but to me they are screaming to be seen and I think jewellery should compliment the wearer, not take over.
The first found of Itsy Bitsy charms were going to be inspired by nature of course. If you don't already follow my personal Instagram account @hutchlondon
, you’d know I'm obsessed with anything and everything related to plants and flowers! It started out with a tiny flower, then a leaf and then a four leaf clover (because we all need a little luck now and then).
The designs were originally going to each include a stone, however later on down the line we realised that a 1mm freestanding stone on the Clover pendant was probably a bit silly since it was only 1mm in size!
Since most of my pieces I design using cad, sometimes it’s really hard to gauge how they will look in real life. Being on screen they look ten times bigger so that you can pick out and create details.
This is how they looked when we got them back from the printers! So small and perfectly formed! To explain a little bit more, these are 3d printed in a resin that will then be cast in precious metals such as silver or gold. In these images you can see where the stones will sit and get a feel for how they will look.
Next step included getting them back from the casters, cutting off the sprues (the extra metal attached to the piece where the molten metal has flown through the mould) and setting the stones. It’s easy to think that because they are so small they are quick to finish, but I actually think the opposite. The last steps involve attaching them to a chain and giving them a good polish. If in silver, thats it they're done. In gold vermeil, they then need to be sent off to the platers in Hatton Garden where they will be plated with a thick layer of 18ct yellow gold for that beautiful warm tone.
The image on the left was actually taken on the bus to Waterloo after picking them up from the platers. I couldn't contain my excitement and had to show my other half straight away. I really was so happy and chuffed with how they had turned out in gold, I think they looked even better!
The Itsy Bitsy Collection is something that will keep growing over time. I hope to add new designs to it and it will become loved by those that love delicate pieces of jewellery.
In 2019 I'd like to take the HUTCH London brand from essentially what is currently a fashion jewellery brand to demi/fine status and produce a number of pieces in solid gold.
You can shop the Itsy Bitsy Collection here
. Prices range from £55-75.